Mido, the International Exhibition of Optics optometry and ophthalmology, this year for the first time promotes events and initiatives aimed at enliven the city of Milan.

Midounvolto” is born, an event conceived and produced entirely by a group of female students of the Master in Marketing and Communication of Bocconi University, a big party which will be held on Saturday 1st of March at the exclusive location “Superstudio–Art Point” in Via Tortona in Milan (Italy).

There are many valuable partnerships undertaken for this brand new event, companies chosen carefully and in line with a young target, full of expectations, linked to the world of design and fashion, spokesperson of a unique and innovative style.

Go&Fun, sponsor of the event, has been chosen as a company that stands for energy and quality, a young and attractive brand that will support all the initiatives related to the event, the only Energy Drink that will be distributed, in a bar ad hoc dedicated to the world of fun.

Go&Fun partner of the event along with other international brands such as: Col Vetoraz and Pernod Ricard.

Three big names of one of the most successful Italian radios will entertain the attendees: Radio Deejay.

La Pina and Diego will be the protagonists of the night with an exceptional DJ set by Alex Farolfi, special guest Mika, Claudia Schiffer.

Published on : Feb 26 2014