The Snow Week End Tour from the 1st to the 23rd of February brings Go&Fun on the snow with 4 stages during the weekends, in the nerve centers of the hosting cities listed in the calendar.
The operation in co-marketing, developed in order to increase the visibility of the brand and to allow the lovers of the snow to taste the product, has a structured program: at the bottom of the ski slopes, next to the most important ski lifts of each locality, it will be prepared for two days (Saturday and Sunday) an inflatable structure with the Go&Fun logo on the two entrances, and inside there will be a bar where the only Energy Drink served will be Go&Fun.
Outside the structure there will be a big stage on which singers, dj sets and important guests will perform. Radio 105, partner of the event, everyday will broadcast two hours of live coverage from the hosting location, and in every stage of the tour the rapper Clementino will be a regular guest. During the third stage of Limone Piemonte the guest will be the singer Luca Carboni.
KIA Motors is the co-partner of the event, with an area dedicated to the test drive: one Go&Fun will be given to each one who will do the test drive! Here are the dates and the stages of the tour:
February 8th – 9th - Artesina (Province of Cuneo)
February 15th - 16th – Limone Piemonte (Province of Cuneo)
February 22nd - 23rd – Bardonecchia (Province of Turin)
March 1st - 2nd - Courmayeur